Responsible Gaming at ab44

Gambling Should Always Be Fun

At ab44, we believe that sports betting and casino gaming are forms of entertainment — not a way to earn income or escape personal problems. Millions of players across Bangladesh enjoy wagering on cricket, football, and casino games responsibly every day without any negative consequences.

However, we recognise that for a small number of people gambling can become a serious concern. When wagering stops being entertainment and starts feeling like a compulsion, it is time to pause, reflect, and seek help. ab44 provides a range of responsible gaming tools and resources so that every player can make informed, healthy decisions about their play.

This page outlines the tools available to you, the warning signs of problem gambling, and how to contact our dedicated support team at any time. All of these resources are available for free, and using them will never affect your account standing with us.

How to Use Responsible Gaming Tools at ab44

All responsible gaming controls are accessible from your account settings once you are logged in. Here is a summary of each tool and how it protects you:

• 💰
  Deposit Limit Choose a maximum amount you can deposit in a given day, week, or month. Limits take effect immediately when lowered and after a 7-day cooling-off period when raised, so you always stay in control.
• 📅
  Time-Out Period Step back from gambling for 1 day, 7 days, 14 days, or 30 days. During a time-out your account is suspended and you will not receive any promotional communications from us.
• ⏸️
  Short Break Use the 'Take a Break' feature to pause your session for 30 or 60 minutes if you feel your judgement is being affected by fatigue or strong emotions.
• 🚷
  Self-Exclusion Request a self-exclusion of 6 months, 1 year, 2 years, or 5 years. Once active, the exclusion cannot be reversed until the period expires. All pending withdrawals will be processed; remaining balance will be held securely.
• ⏰
  Session Time Limit Set the maximum number of hours you allow yourself to play in a single day. When the limit is reached, you will be automatically logged out and reminded of your choice.

Recognising Problem Gambling

Problem gambling can affect anyone regardless of age, income, or background. The following signs may indicate that gambling has moved from an enjoyable activity to a harmful pattern:

• Betting more than you can afford to lose and chasing losses with bigger wagers.
• Spending money earmarked for rent, food, bills, or family on gambling instead.
• Feeling anxious, irritable, or restless when not gambling or when trying to cut down.
• Lying to friends or family members about how much time or money is spent gambling.
• Using gambling as an escape from stress, depression, or other life problems.
• Neglecting work, studies, health, or family responsibilities because of gambling.

If you recognise two or more of these signs in yourself or someone close to you, please use our self-assessment tools, activate a time-out or self-exclusion, and reach out to our support team immediately. You are never alone in this.