Privacy Policy

At ab44, we take the privacy of our users seriously. This Privacy Policy describes the types of personal information we collect from players on our platform, how we use that information, with whom we share it, and the choices you have regarding your data. By accessing or using ab44's website and services, you acknowledge that you have read, understood, and agree to the practices described in this policy.

This policy applies to all players registered on ab44, including those accessing the platform from Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and other regions across Bangladesh. We are dedicated to maintaining a secure and transparent environment for all our users, whether they are enjoying cricket betting, live casino games, slots, or any other product on our platform.

1. Information We Collect

We collect personal information from you in the course of providing our services. This includes information you provide directly to us as well as information collected automatically when you use our platform.

Personal Information You Provide

• Full name, date of birth, and national ID or passport details for identity verification purposes.
• Email address, phone number, and physical address used to register and manage your account.
• Financial information including bKash account numbers, Nagad mobile numbers, Rocket numbers, Upay details, and bank account information required for deposits and withdrawals.
• Any documentation submitted during our KYC verification process, including scanned government-issued identification.

Automatically Collected Information

• Device identifiers, IP address, browser type, and operating system to ensure platform compatibility and detect fraudulent activity.
• Session data including pages visited, game sessions started, bets placed, time spent on each section, and in-platform navigation patterns.
• Cookie data and similar tracking technologies used to remember your preferences and improve your experience on our platform.

2. How We Use Your Information

The information we collect from you is used for specific, legitimate purposes related to the provision and improvement of our services. We do not use your data in any way that contradicts these stated purposes. Specifically, we use your information for the following:

• Account creation, verification, and management, including processing your registration, authenticating your identity during login, and maintaining your betting history.
• Processing deposits and withdrawals through bKash, Nagad, Rocket, Upay, Visa, Mastercard, and other supported payment channels, and maintaining accurate financial transaction records.
• Personalising your experience on ab44, including showing you relevant promotions, game recommendations, and content based on your activity and preferences.
• Detecting, investigating, and preventing fraudulent transactions, unauthorised access attempts, and other activities that may be in breach of our Terms and Conditions or applicable laws.
• Complying with our responsible gaming obligations, including supporting age verification processes and enabling self-exclusion or account limit tools as requested by users.
• Contacting you regarding important account notices, transaction confirmations, security alerts, promotional updates, and platform announcements. You may opt out of marketing communications at any time.

3. Sharing Your Information

ab44 does not sell, rent, or trade your personal information. We may share your data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose:

• Service Providers: We engage trusted third-party companies to assist with payment processing, fraud detection, KYC verification, and technical infrastructure. These providers are contractually obligated to protect your data and use it only for the specific services they perform on our behalf.
• Legal Obligations: We may disclose your personal information when required to do so by law, court order, or other binding legal process, including requests from regulatory or law enforcement authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such transfer via a prominent notice on our platform or by email.

In all cases, we require that any party receiving your data maintains appropriate confidentiality and security measures consistent with this Privacy Policy. We do not authorise any recipient to use your data for their own independent marketing purposes.

4. Cookies and Tracking Technologies

ab44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files placed on your device that allow us to remember your session, language preferences, and login status. We also use cookies to analyse traffic patterns and measure the effectiveness of our promotional content.

You have the right to control cookie usage through your browser settings. Disabling certain cookies may affect the functionality of our platform. Essential cookies — those required for basic functionality such as maintaining your login session and processing transactions — cannot be disabled without affecting your ability to use the service.

5. Data Retention

We retain your personal information for as long as your account remains active and as necessary to fulfil the purposes described in this Privacy Policy. In certain circumstances, we are legally required to retain transaction records and identity verification documents for a defined minimum period in accordance with applicable financial and anti-money laundering regulations.

When you close your ab44 account, we will delete or anonymise your personal data within a reasonable period, except where we are legally obligated to retain it. If your account has been closed due to a breach of our Terms and Conditions, we may retain relevant data for fraud prevention and legal defence purposes.

6. Your Rights and Choices

As an ab44 user, you have certain rights over the personal information we hold about you. We are committed to honouring these rights in a timely and transparent manner. Your rights include the following:

• Right of Access: You have the right to request a copy of the personal information we hold about you, along with information about how we process it.
• Right to Rectification: If any personal information we hold about you is inaccurate or incomplete, you have the right to request a correction or update.
• Right to Erasure: In certain circumstances, you may request that we delete your personal information. This right is subject to legal retention obligations that may require us to retain certain data.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes. You may opt out of promotional communications at any time by contacting our support team.
• Right to Data Portability: Where technically feasible, you may request your personal data in a structured, commonly used, and machine-readable format to transfer it to another service.

To exercise any of the above rights, please contact our privacy team at the email address listed in the Contact Us section of this policy. We will respond to your request within a reasonable timeframe, typically within 30 days of receipt.

7. Security Measures

ab44 implements a range of technical and organisational security measures to protect your personal information against unauthorised access, loss, destruction, or alteration. These include SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, role-based access controls limiting staff access to personal data on a need-to-know basis, and regular internal security reviews.

While we take all reasonable steps to protect your data, no internet-based service can guarantee absolute security. We encourage you to protect your own account by using a strong, unique password, not sharing your login credentials with others, and logging out of your account when using shared devices. If you suspect unauthorised access to your account, please contact our support team immediately.

8. Payment and Financial Data

Financial transactions on ab44, including deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, are handled through secure, encrypted payment gateways. We do not store your full card numbers, mobile banking PINs, or internet banking passwords on our servers. Financial details collected during the payment process are used solely for completing the transaction and satisfying our fraud detection and KYC obligations.

Transaction histories are retained in line with our data retention obligations described in Section 5 above. If you have any concern about a transaction recorded on your ab44 account, please contact our support team promptly so we can investigate and assist.

9. Third-Party Services and Game Providers

ab44 partners with leading game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi to deliver our gaming catalogue. These providers may collect certain technical data directly from your device as part of delivering their games, such as device type, IP address, and gameplay data. Their data collection practices are governed by their own privacy policies, which are independent of this document.

ab44 is not responsible for the privacy practices of third-party game providers or payment processors. We encourage you to review their individual privacy policies if you have questions about how they handle your data. We carefully vet all third-party partners before integration and require them to maintain security standards consistent with our own commitments to user privacy.

10. Age Restriction and Minor Protection

ab44 is strictly a platform for adults aged 21 and above. We do not knowingly collect personal information from individuals under the age of 21. During the registration process, we require users to confirm that they meet the minimum age requirement, and we conduct identity verification to enforce this policy. If we discover that an account has been registered by a person under 21, we will immediately suspend the account and delete the associated personal data.

If you are a parent or guardian and believe that a minor in your care has registered on ab44 without your knowledge, please contact us immediately at [email protected] so that we can take the necessary steps to close the account and remove the data. We take the protection of minors extremely seriously and maintain strict internal protocols for handling such cases.

11. Changes to This Privacy Policy

ab44 reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify registered users by posting a prominent notice on our platform or by sending an email to the address associated with your account. The revised policy will take effect from the date it is published on our website.

Your continued use of ab44 after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed about how we protect your information. All previous versions of this policy are available on request by contacting our support team.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact our dedicated privacy support team. We are committed to responding to all privacy-related enquiries within a reasonable timeframe. You can reach us at the email address below:

Email: [email protected] (plain text — not a clickable link)